Logo design and merchandise

We have decided to develop a log for a company because we feel that this will make our animation business feel real. This alone is not enough so we are also developing merchandise and business cards, firstly we want to sell and promote our business strongly to our customers through the use promotion and want to get them to understand what we are all about as an animation company.

The plan is to create create our logo, business cards and pens as a free promotion for our company along with a website. The reason for doing so is because we feel as a group that we need to sell our business, ideas and need to make our selves look like a real company with staff and facilities. Our discuss based on this idea was that this would make our company seem established and would help us appeal to anyone with an interest for animation or people in need of work.

How will we use artwork to appeal to our target audience ?

We want to develop poster and images with bright and vibrant colours for hiring, to show that we are a an exciting company to work with and that we are free and open to work with any style of animation presented to us.

we are taking inspiration from other companies and are looking at how they advertise themselves, we are not just restricting our selves to just drawing inspiration from advertisements for animation but we are looking a various other practices e.g. illustration studios and how they work when looking to recruit people or introduce themselves to their chosen target market.

I work in a particular style, I like to draw monochromatic pictures in a comic style similar to the one above, I also experiment with colours also to see how my images look both ways. I draw this way because I find that it is very effective in its appearance because it is very bold, bright, visible and it stands out, I always want my target audiences to have a my full attention when looking at my piece of work.